> Need help with time management? Here’s a Word doc Target Actions Planning – template. For help using the template, click here.

EMA – Q/A and videos tutorials


– Can I improve my prototypes?

Yes, you can improve your previous work, for example you can improve your game board – but remember you have limited time, and will need to submit before cut-off date.


– Can I have extension?

No… EMA cut-off date cannot be extended.


– Will you mark my EMA?

No, I will not mark your EMA. Your EMAs will be marked by examiners; all are U101 tutors like myself, who are familiar with the requirements/assessments. They do not mark their own students’ work.


– Can you see and comment on my finished EMA map before I submit it?

As much as I would love to, I cannot see your finished EMA Compendium maps (because of U101 regulations). However, I am here to answer any question you have WHILE you create your map, so feel free to ask.


– Will I receive feedback on my EMA?

No. You will only receive a mark. The EMA is like an exam. The examiner will mark what you present. This is why we call the EMA ‘a portfolio’, a showcase of your work.


– Can I include images in the essay?

Yes, as long as the essay is based on your text, not on the images, i.e. the images can illustrate the text but not stand instead of the text. Remember to reference images’ source. Add the name of photographer, name of publication/website, date, and URL. Add this information in the caption, i.e. just below the image. This information will NOT count towards the word-limit.


– The essay part of the EMA has few questions – should each part (answer) have the form of: title, introduction, main body, conclusion and references; or should the essay’s main body be the answer to all questions?

Each answer has to have its own title, introduction, main body, and conclusion.

The references can come under each answer – or you can put all references of the three answers in one place, at the bottom of your essay.


– Do I need to take new photos of prototypes?

You need to submit good photos. If a current photo is good – use it for the EMA. If not good – take new one…


– If I improve a prototype, do I ‘update’ my original TMA map, for example TMA02?

No. You do not submit your previous TMAs Compendium map files. You only submit the EMA Compendium map, using the EMA Compendium map template.


– If I improve a prototype/design – do I have to say that I did so?

No, you do not have to mention it, because you are not marked on ‘improving’ prototypes. Yet, there is nothing wrong with mentioning changes you have made – in fact, this might give you something good to write about in your article… still there are no ‘extra marks’ for making changes.


– Should I add extra nodes to the EMA map?

No. Any additional nodes will be ignored by the examiner.


– Where can I find good images (apart from the photos that I take myself)?

… and remember to always reference the source of the images you use. Note the photographer, the copyright holder, date, and the website URL.


– How to reference?

Use Harvard style. Quick video tutorial with examples, here: http://youtu.be/21MrYuI6iy0 
OU PDF version guide, see: http://www.open.ac.uk/libraryservices/documents/Harvard_citation_hlp.pdf .


– Do I reference images I used which are under ‘Creative Commons’ license?

Yes. Reference ANY image you use. Images have ‘authors’ – they are like text quotes: they are ‘spoken’ by someone. So remember to reference the ‘owner’, even if an image is under creative commons.


– Adding my images to EMA map: should I use photographs, scanned illustrations, or computer generated graphics?

Use photographs to show your prototypes. The idea is to see your t-shirt (for example) in complete (have someone wear it – and take a photo), rather than seeing a computer illustration of it (or of its design).

In other cases you can include scans of illustrations, without photographs. For example, if there was no prototype. You can also include in such cases computer generated images, and even computer created collages (a few images you created on the computer; this can include scans of your illustrations, or computer-created images/models, or any photos if you have).


– Can I copy some text I wrote in previous TMAs and use that text for the EMA?



– Can I use mac software instead of PC Word Office?

If you use mac, convert the file to word doc, and submit the word doc file in your EMA map.


– Do I send the actual physical prototypes, or Compendium map only?

Send only the EMA Compendium map.



Design – initial advice

Photography – concepts and building blocks – Tutorial

Day Schools resources

For Education Use only.

Anatomy of typeface PDF